Thought Leadership
Megan’s thought leadership writing offers insightful perspectives on advertising measurement, consumer behavior trends, and diversity. She combines data-driven analysis with an authentic, narrative approach to address the evolving challenges and opportunities in today’s advertising landscape. Each piece is crafted with the intent to inspire, inform, and drive meaningful conversations, positioning brands to navigate change with clarity and purpose.
Holiday Advertising: Do You Hear What I Hear?
Navigating political noise & Gen Z nuance in the holiday shopping season.
Pride & Prejudice: Brand Benefits of LGBTQIA+ Allyship Beyond June
Foster positive societal – & sales – impact with inclusive marketing efforts in an increasingly diverse market & workplace.
Advertising’s Rainbow Connection
Insights on brands' LGBTQ+ allyship & its effects on consumers and the world.